Open AccessNote—On Marketing Strategy and the Optimal Production Schedule
Author(s) -
Ulf Peter Welam
Publication year - 1976
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.23.1.95
Subject(s) - production schedule , production (economics) , schedule , operations research , computer science , marketing , production planning , marketing strategy , economics , management science , business , microeconomics , engineering , management
Several models for joint optimization of functional decision making have been presented during the last few years. This note comments on one of these models described in a recent article in this journal, "Marketing Strategy and the Optimal Production Schedule" [Leitch, R. 1974. Marketing strategy and the optimal production schedule. Management Sci. 21 (3, November).], and argues that there are rather serious deficiencies both with respect to the design of the model and the numerical experiments reported in the aforementioned article.