Open AccessComment on “Solving the ‘Marketing Mix’ Problem using Geometric Programming”
Author(s) -
V. Balachandran
Publication year - 1975
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.21.10.1204
Subject(s) - geometric programming , marketing mix , marketing , computer science , mathematical economics , mathematical optimization , mathematics , business
Comment on "Solving the `Marketing Mix' Problem using Geometric Programming" (Management Sci., Vol. 21, No. 2, October 1974, pp. 160-171.).