The Role of Customer Investor Involvement in Crowdfunding Success | Zendy

Philipp B. Cornelius | Zendy; Bilal Gokpinar | Zendy

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The Role of Customer Investor Involvement in Crowdfunding Success

Author(s) -

Philipp B. Cornelius,

Bilal Gokpinar

Publication year - 2019

Publication title -

management science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 4.954

H-Index - 255

eISSN - 1526-5501

pISSN - 0025-1909

DOI - 10.1287/mnsc.2018.3211

Subject(s) - business , crowdsourcing , agency (philosophy) , marketing , product (mathematics) , new product development , agency cost , quality (philosophy) , entrepreneurship , customer retention , control (management) , finance , economics , shareholder , service quality , corporate governance , service (business) , philosophy , geometry , mathematics , epistemology , political science , law , management

Entrepreneurs increasingly use reward-based crowdfunding to finance innovation projects through a large number of customer investments. The existing academic literature has predominantly studied fa...

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