Open AccessPhilanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform
Author(s) -
Jasjit Singh,
Nina Teng,
Serguei Netessine
Publication year - 2017
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.2017.2887
Subject(s) - promotion (chess) , context (archaeology) , business , marketing , advertising , sales promotion , direct mail , term (time) , economics , politics , political science , paleontology , physics , sales management , quantum mechanics , law , biology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom