Open AccessThe Value of Nothing: Asymmetric Attention to Opportunity Costs Drives Intertemporal Decision Making
Author(s) -
Daniel Read,
Christopher Y. Olivola,
David J. Hardisty
Publication year - 2016
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.2016.2547
Subject(s) - opportunity cost , economics , value (mathematics) , task (project management) , microeconomics , intertemporal choice , nothing , actuarial science , public economics , computer science , management , philosophy , epistemology , machine learning
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