Open AccessWhy and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account
Author(s) -
Darren W. Dahl,
Christoph Fuchs,
Martin Schreier
Publication year - 2014
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.2014.1999
Subject(s) - identification (biology) , demographics , preference , marketing , empowerment , business , user innovation , consumer behaviour , advertising , sociology , economics , microeconomics , botany , demography , biology , economic growth
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