Open AccessLetter to the Editor—A Model of Business-Society
Author(s) -
William T. Moran
Publication year - 1970
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.16.6.b322
Subject(s) - business model , management , mathematical economics , management science , economics
A business enterprise in a microcosmic society--and a good enough model for experiments in operating society. It must maintain a fine balance between (A) stable and efficient operation within the present rules of the game and (B) exploration, change and growth--the anticipation or creation of tomorrow's rules.
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