Open AccessCall for Papers—Special Issue of Management Science: Marketing Within the Enterprise and Beyond
Author(s) -
Pradeep Chintagunta Editor,
Preyas Desai Editor
Publication year - 2010
Publication title -
management science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.954
H-Index - 255
eISSN - 1526-5501
pISSN - 0025-1909
DOI - 10.1287/mnsc.1090.1139
Subject(s) - marketing , business
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