Open AccessCommentary on “Marketing Applications of the Economics of Product Variety”
Author(s) -
Brian T. Ratchford
Publication year - 1990
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.9.3.207
Subject(s) - marketing , product (mathematics) , variety (cybernetics) , mass customization , business , product proliferation , economics , personalization , new product development , product management , computer science , mathematics , geometry , artificial intelligence
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