Open AccessCommentary on “Unobservable Effects and Business Performance”
Author(s) -
Robert D. Buzzell
Publication year - 1990
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.9.1.86
Subject(s) - unobservable , business , economics , marketing , econometrics , microeconomics , computer science , industrial organization , actuarial science
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