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Reply to Wilfried R. Vanhonacker
Author(s) -
Peter Lenk,
Ambar G. Rao
Publication year - 1990
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.9.1.56
Subject(s) - business , economics , computer science

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