Note—Conjoint Reliability Measures | Zendy

Dick R. Wittink | Zendy; David J. Reibstein | Zendy; William Boulding | Zendy; John Bateson | Zendy; John W. Walsh | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Note—Conjoint Reliability Measures

Author(s) -

Dick R. Wittink,

David J. Reibstein,

William Boulding,

John Bateson,

John W. Walsh

Publication year - 1989

Publication title -

marketing science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 5.938

H-Index - 127

eISSN - 1526-548X

pISSN - 0732-2399

DOI - 10.1287/mksc.8.4.371

Subject(s) - conjoint analysis , variety (cybernetics) , reliability (semiconductor) , measure (data warehouse) , context (archaeology) , computer science , econometrics , marketing , risk analysis (engineering) , operations research , economics , artificial intelligence , data mining , mathematics , business , microeconomics , preference , power (physics) , paleontology , physics , quantum mechanics , biology

Researchers have used a variety of measures for the assessment of conjoint analysis reliability. In this note we critically evaluate two different measures and identify potential shortcomings for each one. We identify the context for which a given measure is suitable, and recommend the use of multiple measures for other cases.conjoint analysis, reliability

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research