Open AccessCommentary on “A Brand Switching Model with Implications for Marketing Strategies”
Author(s) -
Jerome D. Greene
Publication year - 1989
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.8.1.104
Subject(s) - marketing , business , advertising , economics
Commentary on Colombo, R. A., D. G. Morrison. 1989. A brand switching model with implications for marketing strategies. 1.