Open AccessCommentary on “Marketing Mix Reactions to Entry”
Author(s) -
Sunil Mehrotra
Publication year - 1988
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.7.4.390
Subject(s) - marketing , marketing mix , business , advertising
Commentary on Robinson, W. T. 1988. Marketing mix reactions to entry. 368–385.