Open AccessCommentary
Author(s) -
Richard M. Johnson
Publication year - 1987
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.6.2.204
Subject(s) - marketing , product (mathematics) , economics , computer science , business , advertising , mathematics , geometry
Commentary to Sudharshan, D., J. H. May, A. D. Shocker. 1987. A simulation comparison of methods for new product location. 182–201.