Open AccessCommentary
Author(s) -
Donald G. Morrison
Publication year - 1986
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.5.4.385
Subject(s) - marketing , economics , product (mathematics) , advertising , business , econometrics , mathematics , geometry
Commentary to Infosino's paper (Infosino, W. J. 1986. Forecasting New Product Sales from Likelihood of Purchase Ratings. 372–384.).
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