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Author(s) -

Hugh A. Zielske

Publication year - 1986

Publication title -

marketing science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 5.938

H-Index - 127

eISSN - 1526-548X

pISSN - 0732-2399

DOI - 10.1287/mksc.5.2.109

Subject(s) - elegance , work (physics) , marketing , computer science , mathematical economics , sociology , advertising , epistemology , economics , business , philosophy , engineering , mechanical engineering

I am flattered to see that the data from our 1959 experiment are still being analyzed. And I am impressed with the mathematical elegance of Mahajan and Muller's (Mahajan, V., E. Muller. 1986. Advertising pulsing policies for generating awareness for new products. 89–106.) analysis. It would be presumptuous of me to comment on the technical aspects of the paper. However, some comments on our more recent work in this area may be of interest.

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