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Author(s) -
aymous
Publication year - 1984
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.3.3.198
Subject(s) - computer science , business , economics
Comments and authors' rejoinder to Mahajan, V., E. Muller, S. Sharma. 1984. An empirical comparison of awareness forecasting models of new product introduction. 179–197.

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