Open AccessConsumer Protection on Kickstarter
Author(s) -
Daniel Blaseg,
Christian Schulze,
Bernd Skiera
Publication year - 2020
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.2019.1203
Subject(s) - advertising , consumer protection , computer science , business , marketing , telecommunications , industrial organization , commerce
This article investigates consumer protection on Kickstarter; it shows that broken price advertising claims pose a substantial, persistent, and unresolved problem.
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