Open AccessSpillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Author(s) -
Inyoung Chae,
Andrew T. Stephen,
Yakov Bart,
Dai Yao
Publication year - 2016
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.2016.1001
Subject(s) - spillover effect , word of mouth , marketing , business , product (mathematics) , advertising , competitor analysis , focus (optics) , product category , set (abstract data type) , economics , computer science , mathematics , microeconomics , programming language , geometry , physics , optics
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