Open AccessInvited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History
Author(s) -
B. P. S. Murthi,
Ram C. Rao,
Brian T. Ratchford
Publication year - 2015
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.2015.0957
Subject(s) - variety (cybernetics) , publication , publishing , marketing science , diversity (politics) , marketing , library science , political science , sociology , business , marketing management , advertising , computer science , relationship marketing , artificial intelligence , law
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