Open AccessPractice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
Author(s) -
Ken Roberts,
John Roberts,
Peter J. Danaher,
R. Vijaya Raghavan
Publication year - 2015
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.2015.0954
Subject(s) - surprise , earnings , marketing , advertising , key (lock) , agency (philosophy) , anger , econometric model , private label , economics , business , psychology , econometrics , computer science , social psychology , sociology , social science , computer security , accounting
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