Open AccessFounding Marketing Science
Author(s) -
Donald G. Morrison
Publication year - 2001
Publication title -
marketing science
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.20.4.357
Subject(s) - marketing science , marketing research , marketing , marketing management , marketing mix , business , relationship marketing
No abstract available