Open AccessCommentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World
Author(s) -
Leonard M. Lodish
Publication year - 2005
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.1050.0134
Subject(s) - download , business practice , marketing , management , computer science , economics , business , world wide web , business administration
No abstract available