Open AccessMarketing Science—Growth and Evolution
Author(s) -
John R. Hauser,
Greg M. Allenby,
Frederic H. Murphy,
Jagmohan S. Raju,
Richard Staelin,
Joel H. Steckel
Publication year - 2005
Publication title -
marketing science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.938
H-Index - 127
eISSN - 1526-548X
pISSN - 0732-2399
DOI - 10.1287/mksc.1040.0112
Subject(s) - marketing science , online advertising , marketing , marketing management , computer science , business , the internet , relationship marketing , world wide web
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