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Case Article—Tactical Decisions at Vastrapur Car Rental Services
Author(s) -
Balaraman Rajan,
N. Ravichandran
Publication year - 2017
Publication title -
informs transactions on education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.161
H-Index - 3
ISSN - 1532-0545
DOI - 10.1287/ited.2017.0183ca
Subject(s) - renting , computer science , context (archaeology) , profitability index , outsourcing , duration (music) , operations research , probabilistic logic , negotiation , business , marketing , finance , engineering , art , paleontology , civil engineering , literature , artificial intelligence , law , political science , biology
Vastrapur Car Rental Services operating in Ahmedabad, Gujarat State, India offers five different options to its rental customers. Each option has a usage agreement (limits on mileage and duration) and rental rate and some customers exceed these limits. The central theme of the case is to compute the average profitability in the context of limited fleet size, uncertainty related to number and type of customer requests, and variability in the utilization of vehicles. In addition, the case provides an opportunity to discuss situations like negotiating wages, outsourcing vehicles on a need basis, and subscribing capacity to an integrator (an online platform linking the supply and the demand sides). The case was given to MBA students in a core probability course and a core decision sciences course. The discussion can span over one or two classes depending on the students' background and nature of the course. The case helps students apply different concepts in probability (including random variables and expecte...

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