Case Article—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts | Zendy

Richard Metters | Zendy; Vicente Vargas | Zendy; Sherry Weaver | Zendy

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Case Article—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts

Author(s) -

Richard Metters,

Vicente Vargas,

Sherry Weaver

Publication year - 2009

Publication title -

informs transactions on education

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.161

H-Index - 3

ISSN - 1532-0545

DOI - 10.1287/ited.1090.0028ca

Subject(s) - reservation , experiential learning , revenue management , revenue , computer science , work (physics) , horizon , operations research , case teaching , marketing , business , teaching method , mathematics education , psychology , finance , engineering , mechanical engineering , computer network , physics , astronomy

The MotherLand Air case and game provide students with a first-hand experience in revenue management. The game is conducted in the classroom, and students, who have the opportunity to prepare in advance, work in teams. During the exercise, students make and revise pricing and protection-level decisions over a six-month, predeparture time horizon for two simulated flights. The case provides an introduction to nested reservation systems and overbooking and pricing polices. Case Teaching Note: Interested Instructors please see the Instructor Materials page for access to the restricted materials. To maintain the integrity and usefulness of cases published in ITE, unapproved distribution of the case teaching notes and other restricted materials to any other party is prohibited.

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