z-logo
open-access-imgOpen Access
Teaching Revenue Management at the Cornell University School of Hotel Administration
Author(s) -
Chris Anderson,
S Kimes,
Bill Carroll
Publication year - 2009
Publication title -
informs transactions on education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.161
H-Index - 3
ISSN - 1532-0545
DOI - 10.1287/ited.1090.0024
Subject(s) - revenue management , yield management , revenue , revenue model , revenue assurance , business , hospitality , hospitality management studies , administration (probate law) , marketing , finance , political science , tourism , law
The Cornell University School of Hotel Administration was one of the first in the world to offer a university course in revenue management (starting in 1994) and currently offers five courses related to revenue management: Yield Management, Restaurant Revenue Management, Managing Hospitality Distribution Strategies, Hospitality Pricing and Analysis, and Nontraditional Revenue Management. In addition, the school offers undergraduate and graduate concentrations and executive education courses in revenue management. In recent years, about 10%–15% of our graduates have obtained jobs in revenue management and distribution. In the following paper we discuss the evolution of the teaching of revenue management at Cornell providing descriptions of the courses we teach as well as insight into how this content may be delivered at other institutions.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.
Having issues? You can contact us here
Accelerating Research

Address

John Eccles House
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom