Open AccessThe Effect of Binge-Watching on the Subscription of Video on Demand: Results from Randomized Experiments
Author(s) -
Miguel Godinho de Matos,
Pedro Ferreira
Publication year - 2020
Publication title -
information systems research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.507
H-Index - 159
eISSN - 1526-5536
pISSN - 1047-7047
DOI - 10.1287/isre.2020.0948
Subject(s) - binge drinking , offset (computer science) , set (abstract data type) , internet privacy , randomized controlled trial , randomized experiment , advertising , computer science , business , medicine , medical emergency , poison control , surgery , pathology , suicide prevention , programming language
We analyze outcomes of two randomized field experiments to study the effect of binge-watching on subscription to video on demand. In both cases, we offered access to subscription video on demand (S...
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