O Contributo Da Semiótica Na Análise Da Política Contemporânea

This paper focuses on the concept of social semiotics, trying to show what contributions the discipline brings to the understanding of some features in the relationship between contemporary politics and the media. We start from the idea that the introduction to communication and information technology, along with the development of various techniques of political communication and political marketing, converge on the accentuation of great complexity semiotics of political discourse. In this way, we will resort to analysis of recent episodes involving Portuguese politicians and their impact on Portuguese public opinion. We intend, therefore, contribute to a clarification of the relationship between contemporary politics and the media today in democratic societies, particularly in Portuguese society.