English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

RESUMO Atualmente, a classe C representa 80% das compras online, 78% do que e comprado nos supermercados. E uma classe social que antes possuia uma necessidade de consumo muito reprimida, que esta sendo explorada agora com o aumento do credito e de sua renda familiar. Este estudo tem como objetivo entender o comportamento de compra dos consumidores pertencentes a classe C no ambiente online . Para atender ao objetivo proposto, adotou-se o metodo de investigacao exploratoria, composto de revisao bibliografica, complementado por uma pesquisa de campo tipo survey , com 386 respondentes, utilizando o software Qualtric para  analises dos resultados. Os resultados obtidos indicam que fatores como seguranca das informacoes, do recebimento do produto e navegabilidade do site estao entre os mais relevantes. Palavras-chave: Compra Online; Classe C; Comportamento do Consumidor. ABSTRACT Currently, the C class represents around 80% of the online purchases and 78% that is sold in the supermarkt. The C class have had a consumer demand contained. However, this situation have changed since that the familiar income increase and the more facility to take credits. Therefore, the objective of this article is understand the consumer behavior that belonging to C class on the online purchase. The investigation method used was exploratory research that envolved bibliografic review and survey with 386 respondents. The data was analysed by the Qualtric software. The results obtained indicate that factors as information safety, delivery guarantee and friendly website are among the more relevant. Keywords: online purchase; C class; consumer behavior.

O Comportamento De Compra Online Da Classe C: Um Estudo Exploratório