Pioneros e ignorados: la Escuela de París y la doctrina europea de las Relaciones Públicas

In last thirty years, public relations theory has been developed through the contributions of the American scientific community. However, in the decade of seventies, a new school of thought was created in Europe and quickly extinct, the School of Paris, which developed the today known as the European doctrine of public relations. In spite of European authors were pioneers in emphasize the organizational and relational dimension of the public relations phenomenon, the reception of their ideas in the United States was void and its recognition ignored. The purpose of this article is to show the basic ideas of that public relations doctrine, which principles are entirely applicable and constitute the present research problems in the field. Nevertheless, the school of Paris remains unknown in the present scientific community formed basically by American researchers.