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As a result of the social development and the spread of information technology, the ideas and methods about the construction of local cultures are changing and improving. The essay is based on the example of Wechat public service platform by college to spread local culture, explains the ways of services providing through the medium, analyses the problems possible, proposes solutions to find errors, and displays materials about civil cultures and local specialities. In this paper, the satisfaction and competition of the platform are also discussed. It also gives further suggestion about how to improve the platform in terms of it professionalism, management, and sustainable development.

The Thinking on the Construction of WeChat Public Service for the Spread of Local Culture