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With the rapid development of Internets (mobile Internet or Internet of Things), “Internet Plus” has been integrated into all fields of society and economy as a brand new economic form. Therefore to keep Retail Industry, one of our conventional industry growing healthy and to maintain its sustainability, it is imperative to adjust consistently the Retail Industry’s marketing strategy and transform its pure bricks-and-mortar operating to fit into the impact of internet technology on the industry.

Analysis of the Operating Mechanism of O2O Business Model in the Retail Industry Under the Internet Plus Era