Open AccessANALIZA RYNKU UBEZPIECZENIOWEGO W POLSCE POD KĄTEM APLIKACJI MOBILNYCH
Author(s) -
Róża Błaś
Publication year - 2016
Publication title -
acta universitatis nicolai copernici. zarządzanie/acta universitatis nicolai copernici. ekonomia/acta universitatis nicolai copernici. nauki humanistyczno-społeczne. zarządzanie/acta universitatis nicolai copernici. nauki humanistyczno-społeczne. ekonomia
Language(s) - English
Resource type - Journals
eISSN - 1689-8966
pISSN - 0208-5305
DOI - 10.12775/aunc_zarz.2016.015
Subject(s) - business , actuarial science
The article treats about the topic of mobile application development within the Polish insurance market and fields still available for development in this area. The author of the article strives to analyze the mobile applications provided by the Polish insurance market in terms of the offered functionality and the readiness of potential users for the implemented solutions. On top of that, the following article presents the positive and the negative aspects, associated with the provided mobile applications by the insurance sector. Moreover, it shows the challenges which the Polish insurance market faces in this area.
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