Open AccessSPECIFIFICITY IN EDUCATIONAL COLLEGE SERVICES: MARKETING APPROACH
Author(s) -
Наталья Ованесян,
Natalya Ovanesyan,
В.А. Лебедев,
Valeriy Lebedev
Publication year - 2016
Publication title -
vestnik brânskogo gosudarstvennogo tehničeskogo universiteta
Language(s) - English
Resource type - Journals
ISSN - 1999-8775
DOI - 10.12737/18316
Subject(s) - marketing , service (business) , business , resource (disambiguation) , frame (networking) , state (computer science) , services marketing , realization (probability) , engineering , computer science , telecommunications , mathematics , statistics , computer network , algorithm
The tendencies in the current market development of educational services based on integration processes of state and market mechanisms are considered. Particular attention is given to a market approach for the formation and college strategy functioning to increase college competitiveness. It is shown that the peculiarities of college marketing activity should be connected with that in a higher education market interact not two parties (service producer and consumer), but four types of subjects: consumers – parents; em-ployers which are interested in the frame refresh of works and personnel professionalism development; a state – a megacustomer of college educational services interested in the manpower resource formation. The realization of marketing researches, the analysis and the effectiveness estimation will allow more complete developing an extent of supposed educational services and influencing considerably upon a price level taking into account consumer demands.