The linguistic landscape of tourism: Multilingual signs in Lithuanian and Polish resorts | Zendy

Jūratė Ruzaitė | Zendy

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The linguistic landscape of tourism: Multilingual signs in Lithuanian and Polish resorts

Author(s) -

Jūratė Ruzaitė

Publication year - 2017

Publication title -

eesti ja soome-ugri keeleteaduse ajakiri journal of estonian and finno-ugric linguistics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.142

H-Index - 5

eISSN - 2228-1339

pISSN - 1736-8987

DOI - 10.12697/jeful.2017.8.1.11

Subject(s) - lithuanian , signage , tourism , linguistic landscape , linguistics , geography , advertising , business , philosophy , archaeology

The present study provides a snapshot of Polish and Lithuanian linguistic landscapes (LLs) in several resort cities situated in the border areas of the two countries. The data consists of 515 digital pictures of multilingual signs collected in the central and thus the most touristic parts of the cities. The main objectives in this research are to identify the authorship of multilingual signs, determine the types of establishments that employ multilingual signage, and analyse which languages coexist in popular tourist destinations. The interpretation of the results is grounded on the interrelation between multilingual signage, tourism as an important economic factor, and official language policies. The findings show that at least some major tendencies in language displays in LL do relate to tourist exchange and tourists’ needs. However, some trends (e.g. absence of Russian in Polish LLs) need to be analysed with regard to symbolic, economic, and ideological values attached to non-titular languages. Kokkuvote. Jūratė Ruzaitė: Turismi keelemaastik: mitmekeelsed sildid Leedu ja Poola kuurortides . Artikkel kasitleb Poola ja Leedu piirialal paiknevate kuurortlinnade keelemaastikku. Artikli keeleainestikuks on 515 linnakeskustest ja seega turistidele enim huvi pakkuvatest linnaosadest kogutud mitme keelset silti. Uurimuse pohieesmark on selgitada valja, kes on avalike siltide autorid ja mis asutused (ettevotted, institutsioonid) neid kasutavad, ning analuusida, millised keeled populaarsetes turismisihtkohtades korvuti eksisteerivad. Tulemuste tolgendamisel toetub autor mitmekeelsete avalike siltide, turismi kui olulise majandusteguri ning ametlike keelepoliitikate vahelistele seostele. Tulemused naitavad, et vahemalt moned suundumused avalike siltide keelevalikutes on seotud turismi ja turistide vajadustega. Seevastu monede teiste trendide analuusimisel (nt vene keele puudumine Poola keelemaastikul) tuleb arvesse votta muid mitteametlike keeltega seonduvaid sumboolseid, majanduslikke ja ideoloogilisi vaartusi. Marksonad : keelemaastik; mitmekeelsed sildid; leedu keel; poola keel; turism; kuurordid; piiriala

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