Open AccessThe Effectiveness of Advertising in Relation to the Personality of the Consumer
Author(s) -
Zuzana Birknerová,
Radovan Bačík,
Jaroslava Gburová
Publication year - 2013
Publication title -
journal of finance and economics
Language(s) - English
Resource type - Journals
eISSN - 2328-7276
pISSN - 2328-7284
DOI - 10.12691/jfe-1-2-1
Subject(s) - personality , advertising , temperament , psychology , product (mathematics) , relation (database) , service (business) , advertising research , perception , set (abstract data type) , personality type , marketing , consumer behaviour , sample (material) , social psychology , business , computer science , mathematics , chemistry , geometry , chromatography , database , neuroscience , programming language