Roteiro Integrado da Civilização do Açúcar: algumas considerações sobre o processo de planejamento e desenvolvimento do turismo no estado de Alagoas

The Program for Tourism Regionalization — Routes of Brazil, through the Network Technical Cooperation Project aims at developing tourist routes in different regions of the country, enabling the internalization of tourism and a new model for economic activity that meets new market trend. The route proposed for the northeast region of the country is the Integrated Route of Sugar Civilization (IRSC), which includes the states of Pernambuco, Paraiba and Alagoas in a work proposal on the cultural heritage of the sugar culture: sugar mills, cachaca, molasses, crafts and cuisine. The paper analyzes the process of planning and IRSC development in Alagoas State by means of documents and interviews with tourism managers of the municipalities involved in order to identify gaps in the planning process and route development. As a result, it presents a survey of factors that prevent the IRSC development, including the difficulty of consolidating the management group and participatory planning. This is a reflection on the peculiarities of tourism economic activity in space and the need for a planning methodology that identifies structures of power and can ensure the effectiveness of instances of participation. ROTEIRO INTEGRADO DA CIVILIZACAO DO ACUCAR: ALGUMAS CONSIDERACOES SOBRE O PROCESSO DE PLANEJAMENTO E DESENVOLVIMENTO DO TURISMO NO ESTADO DE ALAGOAS SILVANA PIRILLO RAMOS LEVY FELIX RIBEIRO Observatorio de Inovacao do Turismo Revista Academica Vol. IX, n° 1, 2015 54