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Friendship at Work: Can Peer Effects Catalyze Female Entrepreneurship?
Author(s) -
Erica Field,
Seema Jayachandran,
Rohini Pande,
Natalia Rigol
Publication year - 2016
Publication title -
american economic journal economic policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.868
H-Index - 62
eISSN - 1945-7731
pISSN - 1945-774X
DOI - 10.1257/pol.20140215
Subject(s) - friendship , entrepreneurship , intervention (counseling) , demographic economics , small business , business , psychology , social psychology , economics , marketing , finance , psychiatry
Does the lack of peers contribute to the observed gender gap in entrepreneurial success? A random sample of customers of India’s largest women's bank was offered two days of business counseling, and a random subsample was invited to attend with a friend. The intervention significantly increased participants' business activity, but only if they were trained with a friend. Those trained with a friend were more likely to have taken out business loans, were less likely to be housewives, and reported increased business activity and higher household income, with stronger impacts among women subject to social norms that restrict female mobility. (JEL G21, J16, J24, L26, M53, O16, Z13)

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