Tracking Decision Makers under Uncertainty | Zendy

Amos Arieli | Zendy; Yaniv Ben-Ami | Zendy; Ariel Rubinstein | Zendy

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Tracking Decision Makers under Uncertainty

Author(s) -

Amos Arieli,

Yaniv Ben-Ami,

Ariel Rubinstein

Publication year - 2011

Publication title -

american economic journal microeconomics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 5.339

H-Index - 40

eISSN - 1945-7685

pISSN - 1945-7669

DOI - 10.1257/mic.3.4.68

Subject(s) - deliberation , eye tracking , computer science , interpretation (philosophy) , process (computing) , eye movement , artificial intelligence , tracking (education) , decision process , multiplication (music) , decision theory , machine learning , cognitive psychology , econometrics , psychology , statistics , management science , mathematics , economics , pedagogy , combinatorics , politics , political science , law , programming language , operating system

Eye tracking is used to investigate the procedures that participants employ in choosing between two lotteries. Eye movement patterns in problems where the deliberation process is clearly identified are used to substantiate an interpretation of the results. The data provide little support for the hypothesis that decision makers rely exclusively upon an expected utility type of calculation. Instead eye patterns indicate that decision makers often compare prizes and probabilities separately. This is particularly true when the multiplication of sums and probabilities is laborious to compute. (JEL D81, D87)

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