Wintertime for Deceptive Advertising? | Zendy

Jonathan Zinman | Zendy; Eric Zitzewitz | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Wintertime for Deceptive Advertising?

Author(s) -

Jonathan Zinman,

Eric Zitzewitz

Publication year - 2015

Publication title -

american economic journal applied economics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 12.996

H-Index - 82

eISSN - 1945-7782

pISSN - 1945-7790

DOI - 10.1257/app.20130346

Subject(s) - exaggeration , casual , advertising , empirical evidence , false advertising , economics , product (mathematics) , government (linguistics) , quality (philosophy) , snow , psychology , business , political science , geography , law , meteorology , philosophy , linguistics , geometry , mathematics , epistemology , psychiatry

Casual empiricism suggests that deceptive advertising about product quality is prevalent, and several classes of theories explore its causes and consequences. We provide unusually sharp empirical evidence on its extent, mechanics, and dynamics. Ski resorts self-report substantially more natural snowfall than comparable government sources. The difference is more pronounced on weekends‚ despite third-party evidence that snowfall is uniform throughout the week— as one would expect given plausibly greater returns to exaggeration on weekends. Exaggeration is greater for resorts that plausibly reap greater benefits from it: those with expert terrain and those not offering money back guarantees. (JEL D83, L15, L83, M37, Z31)

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research