Open AccessA cross‐media analysis of educational information content of advertisements for over‐the‐counter medicines in a Nigerian urban setting
Author(s) -
Yusuff Kazem B.,
Yusuf Akeem
Publication year - 2008
Publication title -
international journal of pharmacy practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.42
H-Index - 37
eISSN - 2042-7174
pISSN - 0961-7671
DOI - 10.1211/ijpp.16.3.0007
Subject(s) - medicine , advertising , over the counter , content analysis , medical information , family medicine , business , pharmacology , social science , medical prescription , sociology
Objective To analyse the educational information content of adverts for over‐the‐counter (OTC) medicines on radio, television and billboards in a Nigerian urban setting.