Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach | Zendy

Bisma Mannan | Zendy; Abid Haleem | Zendy

Open Access

Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach

Author(s) -

Bisma Mannan,

Abid Haleem

Publication year - 2017

Publication title -

journal of global entrepreneurship research

Language(s) - English

Resource type - Journals

eISSN - 2251-7316

pISSN - 2228-7566

DOI - 10.1186/s40497-017-0072-4

Subject(s) - product (mathematics) , new product development , business , innovation management , ranking (information retrieval) , product innovation , marketing , knowledge management , analytic hierarchy process , enthusiasm , innovation diffusion , resource (disambiguation) , process (computing) , process management , industrial organization , computer science , engineering , operations research , psychology , geometry , mathematics , social psychology , computer network , machine learning , operating system

In this global world, diffusion & adoption of new product innovation have become intricate and involves multifaceted process, as consumers demand a broad range of choices. So, this has generated enthusiasm among researchers and business practitioners while studying and implementing diffusion & adoption of product innovation.

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