Developing Culture in Family Business | Zendy

Krishnan N. | Zendy

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Developing Culture in Family Business

Author(s) -

Krishnan N.

Publication year - 2020

Publication title -

nhrd network journal

Language(s) - English

Resource type - Journals

eISSN - 2631-455X

pISSN - 2631-4541

DOI - 10.1177/2631454119900020

Subject(s) - family business , organizational culture , context (archaeology) , business , sociology , knowledge management , public relations , marketing , computer science , political science , history , archaeology

In this article, we have made an attempt to highlight how culture influences and impacts various aspects of running a family business by answering to certain questions such as:How does culture influence the strategic thinking in a family business?Why is that we need to have the right culture aligned with the context?Can multiple cultures coexist in a family business?How do we develop this culture in a family business?Is there a way of assessing what is the predominant culture?

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