Open AccessOnline Teaching Tool for Sinus Surgery: Trends toward Mobile and Global Education
Author(s) -
Koch George K.,
Sethi Rosh K. V.,
Kozin Elliott D.,
Bergmark Regan W.,
Gray Stacey T.,
Metson Ralph
Publication year - 2017
Publication title -
oto open
Language(s) - English
Resource type - Journals
ISSN - 2473-974X
DOI - 10.1177/2473974x17729812
Subject(s) - audience measurement , demographics , page view , presentation (obstetrics) , mobile device , medicine , multimedia , world wide web , web page , computer science , advertising , surgery , demography , business , web navigation , static web page , sociology
Objective Online resources may provide an ideal forum for expert presentation of surgical techniques. The purpose of this study was to investigate utilization patterns of a sinus surgery website, SinusVideos.com , to gain insight into the needs of viewers. Study Design Retrospective analysis. Setting Surgical teaching website. Subjects and Methods The website’s anonymized analytic database was queried from 2009 to 2014. Quantified data included user demographics, geographic location, viewing device, page visits, and time spent on the website. Results A total of 428,691 website pages were viewed during the study period. Growth in viewership was observed each successive year since the site was launched. The mean time spent viewing webpages was 96.1 seconds for desktop computer users, 98.0 for tablet users, and 103.8 for mobile users. The percentage of mobile devices used to view the site increased significantly between 2009 and 2014 (2.1% vs 25.4%, respectively; P <. 0001). The website’s viewership expanded globally, with a significant increase in site views from outside North America over this same period (18.4% vs 51.7%, P <. 0001). Conclusion The observed increase in global participation and mobile device usage may reflect new areas of growth for surgical education.