Melam Group: Bootstrapped Entrepreneurship | Zendy

Kurian Dhanya Anna | Zendy; Pancholi Namrata | Zendy; Manjunath Usha | Zendy

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Melam Group: Bootstrapped Entrepreneurship

Author(s) -

Kurian Dhanya Anna,

Pancholi Namrata,

Manjunath Usha

Publication year - 2020

Publication title -

south asian journal of business and management cases

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.148

H-Index - 4

eISSN - 2321-0303

pISSN - 2277-9779

DOI - 10.1177/2277977919881400

Subject(s) - entrepreneurship , passion , bootstrapping (finance) , venture capital , management , corporate group , marketing , capital (architecture) , group (periodic table) , business , business administration , economics , classical economics , finance , psychology , geography , corporate governance , chemistry , archaeology , organic chemistry , psychotherapist

This is a story of Melam Group of Companies, a vivid example of Business Bootstrapping theory. A personal interview with the founder, Mr Kurian John Melamparambil (Padma Shri awardee) revealed how the Melam Group started a business with zero or limited resources. This case is to enlighten the young mind that it is not always huge capital/funding/venture capital/angel investing that builds a successful business. It is the determination and passion for the idea than the money that propels a business to success.

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