Understanding National Identity Construction in China-ASEAN Business Discourse

Few studies have investigated national identity construction in a diachronic and holistic manner. To address this gap, in applying constructivist views of international relations and Critical Discourse Analysis (CDA), this paper analyzes business news titles of Chinese and ASEAN (Association of South-East Asian Nations) country mainstream media to reveal identities that both parties construct of one another and relationships between discourse and identity construction. Findings suggest that ASEAN identities constructed by Chinese media are positive and complimentary, demonstrating its adherence to foreign policies of neighborliness and friendship. However, ASEAN countries develop a range of contradictory identities toward China. This paper concludes that such discourse manifests and constructs national identities and shapes international relations. The paper also proposes that in facing passive identities constructed by ASEAN countries China must construct a clear discourse theory to make its voice heard, project China’s stance on the international stage, respond actively to skepticism, and construct images of peace, development, and friendship.