Open AccessAgro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior
Author(s) -
Noorshella Che Nawi,
Abdullah Al Mamun,
Ariezal Afzan Hassan,
Wan Suzanna Aafanii Adeeba Wan Ibrahim,
Amaal Fadhlini Mohamed,
P. Yukthamarani Permarupan
Publication year - 2022
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/21582440211069144
Subject(s) - theory of planned behavior , promotion (chess) , entrepreneurship , psychology , control (management) , graduate students , norm (philosophy) , social psychology , marketing , pedagogy , management , business , political science , economics , finance , politics , law
This study empirically examines how graduate students’ attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students’ agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper.