Open AccessExploring Green Innovation Practices: Content Analysis of the Fortune Global 500 Companies
Author(s) -
Zhang Lu,
Zhao Shuang,
Cui Li,
Wu Lin
Publication year - 2020
Publication title -
sage open
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.357
H-Index - 32
ISSN - 2158-2440
DOI - 10.1177/2158244020914640
Subject(s) - green innovation , content analysis , business , process (computing) , innovation process , marketing , object (grammar) , research object , industrial organization , computer science , work in process , sociology , business administration , operating system , artificial intelligence , social science
Green innovation has been attracting increasing attention due to its contributions to the conservation of resources and environmental protection. However, in the process of exploring green innovation, the allocation of resources and the direction of innovation are often inaccurate, which leads to a low efficiency of green innovation. If we can learn the green innovation practices from successful companies, we can certainly provide reference strategies for those companies that are exploring green innovation. Therefore, taking the Fortune Global 500 companies as the analysis object, this research develops the criteria of green innovation practices and conducts a cluster analysis of these companies by using a content analysis method. Finally, this article summarizes the green innovation practices of the six types of industries and provides corresponding countermeasures and suggestions, which provide a strong reference for relevant companies to carry out green innovation.
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